At Ascendify, we’re counting down the days until the Summer Olympics! And we’ve been reflecting on what it takes to make a great team.
Just like winning Olympic teams, businesses succeed when they have top teams who excel in what they do, enjoy it, and as a result, want to promote it to others.
But, recruiting top talent is still a problem. In fact, most corporate careers sites are only getting less than 10% of job seekers to apply. That’s because top talent is turned away by a poor candidate experience – repetitive forms, lengthy application process, unknown interview expectations, and lack of communication.
So, for enterprise organizations with hiring challenges, the best way to recruit your own winning team is by building a Talent Community.
Talent communities provide a private virtual community for like-minded individuals to network by leveraging their social connections to facilitate introduction. Community members can include candidates seeking a job, current employees to share company culture, former employees that can provide referrals, thought leaders giving industry advice, and recruiters who can facilitate making connections.
To build an Olympic-Class Talent Community:
1. Source through existing employees.
Incentivize your highest performing team members to join the talent community. Encourage your top players to refer other top players in their social networks into the talent community. Referral hires are proven to perform better, last longer, and be a better culture fit.
2. Engage candidates in unique ways.
Your all-star talent are the best advocates for promoting your company in a way that’s modern and social media savvy. Post pictures and videos of your company events, link to your social media pages, and get your top team members to tout your culture through genuine conversations with candidates. A compelling image will certainly attract top talent.
3. Build meaningful relationships.
Talent communities put a face and voice to an otherwise static job listing. Candidates can review the profiles of hiring managers and future teammates, then reach out to begin a relationship early on. Plus they’re able to see the mutual social connections they have in common, making an initial outreach even easier.
Ascendify improves the way the social enterprise connects with top talent. Ascendify transforms a corporate career site into an active, engaging talent community that leverages social networks to connect employers with candidates. Unlike any other HR solution, Ascendify builds enterprise talent communities so employers and recruiters establish personal relationships directly with candidates – effectively building a private social network at their corporate website. For more information, check out a demo.