An athlete’s journey for a gold medal is a lot like a candidate’s competition for your job offer. Typically, they’ll compete in several rounds of rigorous trials and qualifications – coming down to one coveted slot.
It’s easy to see what attracts an Olympic athlete to the games: the dream of prestige and gold medal winnings.
But, what convinces a talented passive candidate to plough through your 9-step job application process? No world-class athlete would ever train in an environment that’s sub-standard. And, world-class talent is not going to spend 45-minutes applying to a job either.
That’s why less than 10% of job seekers who visit career pages actually follow through with the lengthy application process.
So, how do enterprise Talent Acquisition Managers convince candidates to join in a way that still works with the company’s complex applicant tracking system? They build a private label talent community.
Here are some tips to ensure you’ve built a great community.
1. Make it easy to apply. Be sure your candidates can build a profile in under 60-seconds, and then one-click apply to job openings. Let the technology handle the integration into your complicated ATS.
2. Build meaningful relationships. Establish trust by disclosing your interview process, expectations around the role, management style, and company culture.
3. Encourage two-way communication. In today’s social world, people can quickly read peer reviews on everything from restaurants to employers. So, encourage your top performing employees to interact with candidates in the community by offering a firsthand experience of what it’s like to work for your organization.
4. Make it fun. Spend the time to curate your talent community and make it enjoyable. Ask your marketing and creative teams to help. You’ll reap the rewards, and build your employment brand in the process.
With an active an engaging talent community, you’ll soon have a pipeline of talent, eager to work for such a forward-thinking organization.
Ascendify improves the way the social enterprise connects with top talent. Ascendify transforms a corporate career site into an active, engaging talent community that leverages social networks to connect employers with candidates. Unlike any other HR solution, Ascendify builds enterprise talent communities so employers and recruiters establish personal relationships directly with candidates – effectively building a private social network at their corporate website. For more information, check out a demo.